Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. 1.To refresh the world... 2.To inspire moments of optimism and happiness... 3.To create value and make a difference.
Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. 1.People: Be a great place to work where people are inspired to be the best they can be. 2.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. 3.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. 4.Profit: Maximize long-term return to shareowners while being mindful of overall responsibilities. 5.Productivity: Be a highly effective, lean and fast-moving organization.